Made in Africa…For Africa! “ABC” is Relaunching, Checkout What’s New with “Excellence” & “DaViva”

Group Africa, which houses Nichemtex House of Brands and Akosombo House of Brands has announced the relaunch of one its signature products “ABC”; the launch of Da Viva’s new “collection concept” at its solo show scheduled to hold at Africa Fashion Week Nigeria (AFWN) 2017 and the addition of “Excellence Plus”, the brand extention of “Excellence – it’s leading Aso Ebi brand.

The brand also announced that its signature products Da Viva/ABC are official media partners of the upcoming AFWN 2017.

Making the announcement at the UNTL house on Tuesday, Group Marketing Manager, Group Africa Stephen Dutton disclosed that at its solo event scheduled to take place at AFWN 2017 on June 3, selected designers Zizi Cardow and Nipo Skin will be present as the new Da Viva design collection is unveiled, in addition to unveiling of latest iconic and creative ABC designs.

Dutton noted that some of these activities are planned out in line with its call on the government to get away from concentrating on oil production and seek diversifying industries such as the fashion industry as young as it might be, because it does have the potential to drive solutions to societal problems such as unemployment.