American R&B Singer Truth Hurts Fronts Nigerian-Austrian Brand Imaatu’s New Campaign

American singer Truth Hurts has teamed up with Nigerian-Austrian label Imaatu to star in glamorous high-end fashion campaign, following the release of the lookbook to its ‘TRAPPED’ collection.

The songwriter and actress who is one of the most unique voices in R&B, from her hit single “addictive” to the stunning mind-blowing tune of her recent work, stuns in selected ready to wear pieces to create a Black Girl Magic scenery.

According to Imaatu, the looks were shot in the middle of Stadtpark, the biggest park in Vienna since 1862. “The motto of this strong music and fashion collaboration is women supporting women in the industry because when women support each other, incredible things happen!” the brand says.