Imaatu Draws From The Bustle Of Lagos For 2019 Campaign, “Lil Things”

Since launching in 2003, Imaatu continues to celebrate women globally, empowering them through colourful creations.

For its latest ad campaign, the brand delivers a concise array of form-fitting designs and we can’t help but marvel. Encompassing “lil” jersey dresses featuring timeless designs with solid colours, Imaatu to highlight the hustle and bustle of Lagos with the campaign.

A densely populated view of the metropolitan city breathes life into the candid images while the muse attempts to showcase the freedom of youth.

Imaatu’s designs radiate joie de vivre and self-confidence through colourful fabrics, with great importance to unique cuts that do not limit the wearability of each piece and this collection is of no exception.